Interimmobili Agency: strengthening its authority with major real estate investors
How a historic B2B real estate advisory and brokerage firm gained native visibility on generative search engines and major LLMs through Generative Engine Optimization (GEO).
The scenario: the digital evolution of B2B real estate advisory
Interimmobili Agency & Brokerage is a historic Italian firm with over 30 years of experience in real estate advisory and brokerage. With offices in Milan, Rome, Turin, and Genoa, the company supports developers, funds, and institutional investors through every phase of buying, selling, subdividing, and enhancing the value of real estate assets.
In a B2B real estate market driven by a strong push toward digital transformation and process transparency, Interimmobili Agency chose to position itself as a strategic partner on new search channels as well, staking out the intersection between technological innovation, PropTech, and high-value informational content.
Initial challenges and needs
Despite the brand’s prestige and strong presence across the territory, Interimmobili Agency’s B2B digital presence needed a boost to capture the new ways decision makers and major investors search for information online:
1. Need for editorial renewal: The blog’s existing content showed room for improvement in engagement (51.3% engagement rate) and still contributed modestly to the site’s total traffic (1.7% as of March 2026).
2. Mastering the new generative search engines: With the rapid rise of Artificial Intelligence, the company needed a pioneering strategy capable of making the brand emerge in LLM-generated answers on key B2B topics such as Real Estate, PropTech, and asset management.
3. Strengthening technical authority: The B2B advisory sector demands highly vertical, well-structured content capable of reinforcing the perception of authority among major real estate investors and generative algorithms alike.
The decision-making process: why Interimmobili Agency chose from9to10
To accelerate its organic growth and capture the new visibility opportunities created by AI, Interimmobili Agency partnered with from9to10, placing Generative Engine Optimization (GEO) at the heart of its strategy.
The strategy involved publishing 22 highly technical B2B articles between February and July 2026. The shared goal was to build a solid knowledge base so that generative search engines could draw directly on Interimmobili Agency’s content to craft their answers for business and institutional users.
Execution: semantic structure and informational value
Through rigorous semantic optimization and the creation of in-depth guides, from9to10’s content quickly established itself as a highly reliable resource for algorithms.
“from9to10’s content started appearing in AI-generated answers within just a few weeks, positioning the brand as an authoritative source in the real estate industry.”
The pillar content covered key B2B topics such as the digitalization of real estate processes, PropTech technologies, financial advisory, and sustainability in investments, providing in-depth analysis for institutions and industry professionals.
The results: growth in views and presence in AI-generated answers
Data tracked between February and July 2026 confirm the strong impact of the strategy on the site’s performance:
The domain’s keywords cited by Google AI grew from 0 to 7 between May and July 2026. In as many as 5 out of 7 target keywords, the AI overviews generate direct citations from from9to10 content.
Impressions grew by a factor of ×3.88 in the May-July 2026 quarter. The engagement rate of the new articles rose to 67.3% (+16% compared to the previous period), bringing the editorial area’s overall traffic share to 8.8%.
In terms of volume, article views grew by +462% from February to July 2026, highlighting a steadily accelerating trend that demonstrates how GEO-oriented content generates tangible value for B2B positioning.
Future outlook: consolidating informational leadership in Real Estate
Building on the results achieved with Google AI Overview and traditional search engines, Interimmobili Agency plans to continue its partnership with from9to10 to extend GEO coverage to new niches within the B2B sector, strengthening its brand among the authoritative sources cited by ChatGPT, Perplexity, and Claude for real estate advisory and brokerage in Italy.
