AI agents, by design

Digital Marketing, in the AI first era

Discover how modern companies are replacing content factories with small agentic teams — producing 10× the content without losing human-in-the-loop oversight. These aren’t just articles. This is the level of content we create for our clients.

A spin-off of Politecnico di Milano · Chosen by B2B companies and agencies across Europe

Marketing B2B: Come l’innovazione trasforma le strategie digitali
Featured

B2B Marketing: How Innovation Is Transforming Digital Strategies

The B2B marketing landscape is going through a phase of deep maturation. Simply being present on digital channels or piling up isolated content is no longer enough to capture decision makers’ attention. Today’s market, marked by growing information overload and an increasingly autonomous, well-informed buyer, demands a radical shift in approach.

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B2B Marketing: How Innovation Is Transforming Digital Strategies
Featured

B2B Marketing: How Innovation Is Transforming Digital Strategies

The B2B marketing landscape is going through a phase of deep maturation. It’s no longer enough to hold ground on digital channels or pile up isolated content in the hope of catching decision makers’ attention; today’s market, marked by growing information overload and an increasingly autonomous, well-informed buyer, calls for a radical shift in approach.

Read the article →
Trends

The Reviewer’s New Role in Agencies’ Digital Marketing

In the digital marketing landscape, the explosion of artificial intelligence has created a paradox: unprecedented productivity on one hand, and a quality crisis that can undermine agencies’ credibility and differentiation on the other. Automation is pushing production toward industrial volumes, acquisition channels are shrinking, and “good enough” content is becoming indistinguishable from the rest.

Mario MaschioApril 23, 2026
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Strategy

Inbound Marketing for SMEs: Stop Chasing Customers and Start Attracting Them

Italian B2B small and medium-sized businesses face a daily contradiction: lead generation is a stated priority, yet competition makes every contact more expensive and harder to qualify.

Mario MaschioApril 8, 2026
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Strategy

The web agency transformation: adopting an AI-first model

More clients, more channels, more content — but margins aren’t growing. For many Italian web agencies, the paradox is already reality: the digital market is expanding, yet keeping pace means producing more, faster, often on the same budget.

Mario MaschioMarch 18, 2026
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Updates

from9to10 launches the platform dedicated to agencies

After months of development and field validation, from9to10 announces the official launch of its platform dedicated to marketing and communication agencies. A solution designed to meet the new challenges of content marketing in the era of generative AI.

Federico ParraviciniMarch 11, 2026
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Strategy

The strategic manifesto for digitalizing B2B communication for microbusinesses

The B2B communication landscape for Italian microbusinesses is marked by a clear divide. On one side, digitalized competitors capturing qualified leads through relevant content distributed across omnichannel channels; on the other, SME owners trapped in outdated models, dependent on costly external agencies, with an online invisibility that erodes market share.

Federico ParraviciniFebruary 24, 2026
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Product

How to turn local traffic into qualified B2B leads through automation

Imagine having a website that attracts thousands of visitors from your area: manufacturing SMEs in Lombardy, professional firms in Milan, or tech companies in Northern Italy. High traffic from Google Maps, local SEO, and geo-targeted campaigns. Yet zero sales inquiries.

Mario MaschioFebruary 11, 2026
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Strategy

Digital Synergy: integrating automation platforms into the agency workflow

The real cost of a web marketing agency rarely comes down to the monthly invoice alone. In practice, the bill includes delays, long review cycles, dependence on external vendors, and loss of control over the message as channels and formats multiply. That’s the point where spending stops being an operating budget and becomes a drag on time to market.

Mario MaschioFebruary 4, 2026
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Updates

from9to10 is born: officially a spin-off of Politecnico di Milano

from9to10 is now officially recognized as a spin-off of Politecnico di Milano. This milestone represents much more than formal recognition: it validates a journey built on innovation, applied research, and a clear vision for the future of digital marketing.

Federico ParraviciniJanuary 28, 2026
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